, .. , . , . , . ,

(branding) . , ( Procter & Gamble, Samsung, Kodak, Nestle, Coca Cola ). , . .

.

, , , . branding brand , . 30- XX - (brand management), , .

branding . , . : () , . : , v :

, , , , ( , , , ), , . , , .

(brand development index) (brand loyalty), . , , (brand value), .

: , , , . , , , () . .

.. 3. , , , , .

: ? ? . , . (Tide, Ariel, Head & Shoulders, Clearasil), , , , . , , , .

, DISRUPTION , , . (. 2):