(1963)
Ogilvy & Mather 10 , , ; , French Magazine , , , , . . - .
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American Express Shell.
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1954 . . - , , , .
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The New York Times 1958 : , , . : , , , .
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1988 , 77 , 6.000 .
" " ("Confessions of an Advertising Man", 1963) 800 . .