. , .

, . * . , , (Comcon2 TGI Gallup Media MMI). , . , - (. .1).

1 : Col% , , , 28.4% ( 100% , ); Row% , 38.6% ( , , 100% , ); Affinity , : 100 , , 100 ( 86, ). -, , ( 61.4% ( ), 112) 16 44 ( 66.7% 16-24 126, 25-34 112, 35-44 114). , . , .. 100, (93). 1/3 , 7.6% , . , - , 16-44 . -. , , . . , ( 67% . .1). , ( ) ( , ..). : , . , , , . , .

, - , . ( 51.9% . 1. 115) 16-34 . , ( ) ( 0,6%, 0,4%), , . , . ( 65, 120) 16-44 . : 29% , 93, , , 117, 8.8% . , : 16-44. , , . X, , . , , , ( ), , . : - , ( , , , , ). . : 16-44 .

2 , - . , . Nesquik, , . () (Cola Cao ). , , , , . , , (Chokolit, Cadburys, Mix Fix,